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National Detergent products on special offer at ATF 2008

MUSCAT — Known as the market leader in detergent powder, National Detergent Company (NDC) is showcasing its household product range at the best prices.

NDC is the largest manufacturer of washing powder in Oman with Bahar as its flagship brand; and is likewise the manufacturer of other household brands including Farah, Bliss, Luv, and Site, No.1 Action, Ayam and Sur; and personal care brands. These brands are brought together at ATF 2008.

NDC is one of the most reputed and successful FMCG companies in the Sultanate of Oman, manufacturing and distributing leading detergent powders, liquid detergents, toilet soaps, shampoos and other industrial cleaners.

In the recent past, NDC has launched a new liquid detergent Bahar Dishdasha, which is a complete solution for cleaning white clothes and does not require detergent powder, bleach etc. This product has been received very well by the Omani customers.

Anish Kumar, the brand manager said: “NDC always aims at giving the best value to our customers. Over the years, NDC’s brands have been established in the local market; expanded our customer base and have catered to various household and personal care needs.

“NDC’s participation at the ATF 2008 is a way of strengthening its position as a leading manufacturer and distributor of leading detergent powders, liquid detergents, toilet soaps, shampoos and other industrial cleaners.

At ATF, household consumers will definitely have a great shopping experience with various NDC products, which will be offered at special prices during the ten-day show.”

NDC is the first soap and detergent company in the AGCC to receive the prestigious ISO-9001 certification and has been a recipient of numerous awards including the Certificate of Appreciation from the Ministry of Commerce and Industry for achieving the high percentage of Omanisation; His Majesty’s Certificate for one the Best Industrial Companies and His Majesty’s Cup for one of the Best Industrial Companies.

Other household items are also on display at ATF 2008.

The event has been organised by Oman International Trade and Exhibition (OITE) for the last18 years.